What is SEO?


Search Engine Optimisation commonly referred to as SEO is the act of increasing quality and quantity traffic to your site organically. SEO is used to bring more potential customers to a site and increase conversion rates.
The Body of SEO

There are certain factors that go into making SEO Brisbane successful. Let’s check them out, shall we?

• Keywords for SEO

Keywords are the basic and the foundation of SEO. keywords are words used to help a site or a blog rank higher on Google. They are used throughout a post, the titles, and the headings.

• Search Engine Optimised Titles

Search Engine Optimised titles are written to ensure that they appear at the top of Google search. Keywords are included here. At a glance of the title, the reader expects to know what the whole content is all about.

• Search Engine Optimised content

This is the whole-body content. When writing, make sure your post reaches the SEO requirement by incorporating focus keywords relevantly. Make sure that your content is original, informative, and useful to improve the user experience [UX].

• Building links

Including links in your content from authoritative websites, give your site some credibility and trust from Google. This helps your site rank higher.

Other factors that go into delivering the best Brisbane SEO include;

• User experience [UX]
• URLs
• Meta descriptions
• Images

How SEO works

SEO helps your site in the following ways;

• Increase organic traffic to your site
• Lead to higher sales
• Improve the user experience [UX] on your site
• Gives your site credibility
• Rank high on Google
• Create and increase your brand awareness

SEO might be a little hard to learn as a beginner, but once you get a hold of it, there is no turning back. Especially because of the many advantages that come along with SEO knowledge.